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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05609_Field_OMRO T7.txt
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1996-04-10
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14 lines
totally natural. And as we were looking for
examples of what Wired should look like I went
back to my bookshelf and pulled out a copy of The
Medium is the Massage , which he published I believe
in 1967-68, somewhere in the late ’60s—and went
through it page by page again. It’s such a dynamic
piece of work, it could have been published
yesterday. It’s still as fresh as it ever was, and it’s
certainly something that stimulated us to think
about how to use the print medium today to talk
about changes that are occurring in other media.
So for all those reasons it seemed completely
normal for us to say that Marshall McLuhan was
our patron saint as he should be for the entire